Google Maps Tracks My Every Move - And I Like It

We live in a “big data” world, where staggering amounts of personal information including our locations, search histories, emails, posts, photos, and more, are constantly being collected and analyzed by Google, Amazon, Facebook, and many other web services. 

Google Location History launched silently not long ago. You can click here and, if you have a Google account and Google Maps installed on your smart device, see everywhere you have been and the route you took to get there. This data is collected in the background without the app actively running and is ultimately obtained for optimizing Google AdWords’ customer reach. Here’s an example of my log from one day last week:

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Right now Google AdWords customers can track impressions, clicks, phone calls, downloads, etc. to measure success of ad campaigns. In the near future, routing and location data like what you see above will be utilized to track through-the-door conversions. This means an ad impression or click at home, office, or while mobile that resulted in you going to the location of the business you were exposed to will be interpreted as a potential conversion. Pretty impressive - and it’s just the beginning. 

Advertisers will soon target based on how often and where you get fuel. They’ll know when and for how long you have lunch and how far you’re willing to travel for each meal within separate geographic areas; i.e. breakfast, lunch and dinner. Now consider this information applied to other habitual activities like grocery shopping or trips to the movies. Large ticket items such as homes or vehicles? Imagine the potential!
Take a look at the amount of information collected with 14 days worth of data:

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While many will find this method of information collection invasive and go to great lengths to keep big brother at bay, others embrace the technology. This may be the marketer in me but I do not mind data collection designed to monitor my lifestyle. It results in target advertising that I find of interest and should add value to my everyday life.

Seven years ago today, my wife and I were brand new residents of Moore, OK. We had closed on our home and moved in literally a week prior to our first insane weather episode in Central Oklahoma. 
Tropical Storm Erin was a crazy thing to watch unfold. Up until that point, I had never experienced a such a disruptive rainfall. Generally flooding in OK is localized in nature. Extremely heavy rain took it’s toll.
Since Erin we have had nothing but direct hits and very near misses. I’m thankful 2014 gave this area a break… So far.

Seven years ago today, my wife and I were brand new residents of Moore, OK. We had closed on our home and moved in literally a week prior to our first insane weather episode in Central Oklahoma. 

Tropical Storm Erin was a crazy thing to watch unfold. Up until that point, I had never experienced a such a disruptive rainfall. Generally flooding in OK is localized in nature. Extremely heavy rain took it’s toll.

Since Erin we have had nothing but direct hits and very near misses. I’m thankful 2014 gave this area a break… So far.

I’ll preface this post with the fact that I would point this out regardless the type of company who’s advertising. It just so happens that The Climate Corporation is the subject and apparently I’m smack dab in the middle of the target audience so the opportunity to write about it keeps coming up.
Take a look at the ad. It’s for The Climate Corporation’s flagship decision support product focused on agriculture. This ad has been running most of the summer and during that period I can only assume they have had luck with it since it’s still going. These ads result in about a $4.50-$7.50 CPC through FB’s ad service. Not cheap - so either people are clicking and they’re making money or the ad is getting a ton of impressions and no clicks so it’s affordable.
Whoever created this ad did a fabulous job with the graphic and text. The problem? No one is monitoring it and comments are out of control. To have an advertisement with attached derogatory content is marketing suicide. Someone should be in there monitoring this hour by hour. Some comments are weeks old. Amazing. 
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I’ll preface this post with the fact that I would point this out regardless the type of company who’s advertising. It just so happens that The Climate Corporation is the subject and apparently I’m smack dab in the middle of the target audience so the opportunity to write about it keeps coming up.
Take a look at the ad. It’s for The Climate Corporation’s flagship decision support product focused on agriculture. This ad has been running most of the summer and during that period I can only assume they have had luck with it since it’s still going. These ads result in about a $4.50-$7.50 CPC through FB’s ad service. Not cheap - so either people are clicking and they’re making money or the ad is getting a ton of impressions and no clicks so it’s affordable.
Whoever created this ad did a fabulous job with the graphic and text. The problem? No one is monitoring it and comments are out of control. To have an advertisement with attached derogatory content is marketing suicide. Someone should be in there monitoring this hour by hour. Some comments are weeks old. Amazing. 
Zoom Info
I’ll preface this post with the fact that I would point this out regardless the type of company who’s advertising. It just so happens that The Climate Corporation is the subject and apparently I’m smack dab in the middle of the target audience so the opportunity to write about it keeps coming up.
Take a look at the ad. It’s for The Climate Corporation’s flagship decision support product focused on agriculture. This ad has been running most of the summer and during that period I can only assume they have had luck with it since it’s still going. These ads result in about a $4.50-$7.50 CPC through FB’s ad service. Not cheap - so either people are clicking and they’re making money or the ad is getting a ton of impressions and no clicks so it’s affordable.
Whoever created this ad did a fabulous job with the graphic and text. The problem? No one is monitoring it and comments are out of control. To have an advertisement with attached derogatory content is marketing suicide. Someone should be in there monitoring this hour by hour. Some comments are weeks old. Amazing. 
Zoom Info
I’ll preface this post with the fact that I would point this out regardless the type of company who’s advertising. It just so happens that The Climate Corporation is the subject and apparently I’m smack dab in the middle of the target audience so the opportunity to write about it keeps coming up.
Take a look at the ad. It’s for The Climate Corporation’s flagship decision support product focused on agriculture. This ad has been running most of the summer and during that period I can only assume they have had luck with it since it’s still going. These ads result in about a $4.50-$7.50 CPC through FB’s ad service. Not cheap - so either people are clicking and they’re making money or the ad is getting a ton of impressions and no clicks so it’s affordable.
Whoever created this ad did a fabulous job with the graphic and text. The problem? No one is monitoring it and comments are out of control. To have an advertisement with attached derogatory content is marketing suicide. Someone should be in there monitoring this hour by hour. Some comments are weeks old. Amazing. 
Zoom Info

I’ll preface this post with the fact that I would point this out regardless the type of company who’s advertising. It just so happens that The Climate Corporation is the subject and apparently I’m smack dab in the middle of the target audience so the opportunity to write about it keeps coming up.

Take a look at the ad. It’s for The Climate Corporation’s flagship decision support product focused on agriculture. This ad has been running most of the summer and during that period I can only assume they have had luck with it since it’s still going. These ads result in about a $4.50-$7.50 CPC through FB’s ad service. Not cheap - so either people are clicking and they’re making money or the ad is getting a ton of impressions and no clicks so it’s affordable.

Whoever created this ad did a fabulous job with the graphic and text. The problem? No one is monitoring it and comments are out of control. To have an advertisement with attached derogatory content is marketing suicide. Someone should be in there monitoring this hour by hour. Some comments are weeks old. Amazing. 

Took a drive through the Chickasaw National Recreation Area in south-central Oklahoma on Saturday. This reserve is near Turner Falls and anyone who reads my blog here knows how I feel about that place. 
The website reads:

Springs, streams, lakes-whatever it’s form, water is the attraction at Chickasaw National Recreation Area. Little Niagra, and Rock Creek beckons waders and swimmers. Relax in the coolness of shaded stream or take a dip in a swimming hole. Veterans Lake calls anglers to test their skills. Lake of the Arbuckles provides excellent motorboating, skiing, fishing and swimming.

I agree there is a lot of water but most of it was standing and many areas were closed due to stagnant water. Waterfalls are all man-made low water dams and all but one natural spring was flowing and I suspect that water was pumped in (top two pictures). The springs that feed the area are part of the Arbuckle-Simpson Aquifer which, in recent years, has been well tapped into for municipal, commercial and farming needs so flow is low and many attractions in the park are impacted. Pretty sad, really.  
Overall though, the area was beautiful. Driving through you’d think you were in a different state; perhaps Arkansas. Thick wooded areas are apparently home to a lot of fearless deer too. We managed to get one to pose for us. They must be pretty accustomed to people being around. This buck didn’t seem to mind at all.
So, if you’re driving through the area, take a trip through this recreation area and let me know what YOU think. 
Zoom Info
Took a drive through the Chickasaw National Recreation Area in south-central Oklahoma on Saturday. This reserve is near Turner Falls and anyone who reads my blog here knows how I feel about that place. 
The website reads:

Springs, streams, lakes-whatever it’s form, water is the attraction at Chickasaw National Recreation Area. Little Niagra, and Rock Creek beckons waders and swimmers. Relax in the coolness of shaded stream or take a dip in a swimming hole. Veterans Lake calls anglers to test their skills. Lake of the Arbuckles provides excellent motorboating, skiing, fishing and swimming.

I agree there is a lot of water but most of it was standing and many areas were closed due to stagnant water. Waterfalls are all man-made low water dams and all but one natural spring was flowing and I suspect that water was pumped in (top two pictures). The springs that feed the area are part of the Arbuckle-Simpson Aquifer which, in recent years, has been well tapped into for municipal, commercial and farming needs so flow is low and many attractions in the park are impacted. Pretty sad, really.  
Overall though, the area was beautiful. Driving through you’d think you were in a different state; perhaps Arkansas. Thick wooded areas are apparently home to a lot of fearless deer too. We managed to get one to pose for us. They must be pretty accustomed to people being around. This buck didn’t seem to mind at all.
So, if you’re driving through the area, take a trip through this recreation area and let me know what YOU think. 
Zoom Info
Took a drive through the Chickasaw National Recreation Area in south-central Oklahoma on Saturday. This reserve is near Turner Falls and anyone who reads my blog here knows how I feel about that place. 
The website reads:

Springs, streams, lakes-whatever it’s form, water is the attraction at Chickasaw National Recreation Area. Little Niagra, and Rock Creek beckons waders and swimmers. Relax in the coolness of shaded stream or take a dip in a swimming hole. Veterans Lake calls anglers to test their skills. Lake of the Arbuckles provides excellent motorboating, skiing, fishing and swimming.

I agree there is a lot of water but most of it was standing and many areas were closed due to stagnant water. Waterfalls are all man-made low water dams and all but one natural spring was flowing and I suspect that water was pumped in (top two pictures). The springs that feed the area are part of the Arbuckle-Simpson Aquifer which, in recent years, has been well tapped into for municipal, commercial and farming needs so flow is low and many attractions in the park are impacted. Pretty sad, really.  
Overall though, the area was beautiful. Driving through you’d think you were in a different state; perhaps Arkansas. Thick wooded areas are apparently home to a lot of fearless deer too. We managed to get one to pose for us. They must be pretty accustomed to people being around. This buck didn’t seem to mind at all.
So, if you’re driving through the area, take a trip through this recreation area and let me know what YOU think. 
Zoom Info
Took a drive through the Chickasaw National Recreation Area in south-central Oklahoma on Saturday. This reserve is near Turner Falls and anyone who reads my blog here knows how I feel about that place. 
The website reads:

Springs, streams, lakes-whatever it’s form, water is the attraction at Chickasaw National Recreation Area. Little Niagra, and Rock Creek beckons waders and swimmers. Relax in the coolness of shaded stream or take a dip in a swimming hole. Veterans Lake calls anglers to test their skills. Lake of the Arbuckles provides excellent motorboating, skiing, fishing and swimming.

I agree there is a lot of water but most of it was standing and many areas were closed due to stagnant water. Waterfalls are all man-made low water dams and all but one natural spring was flowing and I suspect that water was pumped in (top two pictures). The springs that feed the area are part of the Arbuckle-Simpson Aquifer which, in recent years, has been well tapped into for municipal, commercial and farming needs so flow is low and many attractions in the park are impacted. Pretty sad, really.  
Overall though, the area was beautiful. Driving through you’d think you were in a different state; perhaps Arkansas. Thick wooded areas are apparently home to a lot of fearless deer too. We managed to get one to pose for us. They must be pretty accustomed to people being around. This buck didn’t seem to mind at all.
So, if you’re driving through the area, take a trip through this recreation area and let me know what YOU think. 
Zoom Info
Took a drive through the Chickasaw National Recreation Area in south-central Oklahoma on Saturday. This reserve is near Turner Falls and anyone who reads my blog here knows how I feel about that place. 
The website reads:

Springs, streams, lakes-whatever it’s form, water is the attraction at Chickasaw National Recreation Area. Little Niagra, and Rock Creek beckons waders and swimmers. Relax in the coolness of shaded stream or take a dip in a swimming hole. Veterans Lake calls anglers to test their skills. Lake of the Arbuckles provides excellent motorboating, skiing, fishing and swimming.

I agree there is a lot of water but most of it was standing and many areas were closed due to stagnant water. Waterfalls are all man-made low water dams and all but one natural spring was flowing and I suspect that water was pumped in (top two pictures). The springs that feed the area are part of the Arbuckle-Simpson Aquifer which, in recent years, has been well tapped into for municipal, commercial and farming needs so flow is low and many attractions in the park are impacted. Pretty sad, really.  
Overall though, the area was beautiful. Driving through you’d think you were in a different state; perhaps Arkansas. Thick wooded areas are apparently home to a lot of fearless deer too. We managed to get one to pose for us. They must be pretty accustomed to people being around. This buck didn’t seem to mind at all.
So, if you’re driving through the area, take a trip through this recreation area and let me know what YOU think. 
Zoom Info
Took a drive through the Chickasaw National Recreation Area in south-central Oklahoma on Saturday. This reserve is near Turner Falls and anyone who reads my blog here knows how I feel about that place. 
The website reads:

Springs, streams, lakes-whatever it’s form, water is the attraction at Chickasaw National Recreation Area. Little Niagra, and Rock Creek beckons waders and swimmers. Relax in the coolness of shaded stream or take a dip in a swimming hole. Veterans Lake calls anglers to test their skills. Lake of the Arbuckles provides excellent motorboating, skiing, fishing and swimming.

I agree there is a lot of water but most of it was standing and many areas were closed due to stagnant water. Waterfalls are all man-made low water dams and all but one natural spring was flowing and I suspect that water was pumped in (top two pictures). The springs that feed the area are part of the Arbuckle-Simpson Aquifer which, in recent years, has been well tapped into for municipal, commercial and farming needs so flow is low and many attractions in the park are impacted. Pretty sad, really.  
Overall though, the area was beautiful. Driving through you’d think you were in a different state; perhaps Arkansas. Thick wooded areas are apparently home to a lot of fearless deer too. We managed to get one to pose for us. They must be pretty accustomed to people being around. This buck didn’t seem to mind at all.
So, if you’re driving through the area, take a trip through this recreation area and let me know what YOU think. 
Zoom Info

Took a drive through the Chickasaw National Recreation Area in south-central Oklahoma on Saturday. This reserve is near Turner Falls and anyone who reads my blog here knows how I feel about that place

The website reads:

Springs, streams, lakes-whatever it’s form, water is the attraction at Chickasaw National Recreation Area. Little Niagra, and Rock Creek beckons waders and swimmers. Relax in the coolness of shaded stream or take a dip in a swimming hole. Veterans Lake calls anglers to test their skills. Lake of the Arbuckles provides excellent motorboating, skiing, fishing and swimming.

I agree there is a lot of water but most of it was standing and many areas were closed due to stagnant water. Waterfalls are all man-made low water dams and all but one natural spring was flowing and I suspect that water was pumped in (top two pictures). The springs that feed the area are part of the Arbuckle-Simpson Aquifer which, in recent years, has been well tapped into for municipal, commercial and farming needs so flow is low and many attractions in the park are impacted. Pretty sad, really.  

Overall though, the area was beautiful. Driving through you’d think you were in a different state; perhaps Arkansas. Thick wooded areas are apparently home to a lot of fearless deer too. We managed to get one to pose for us. They must be pretty accustomed to people being around. This buck didn’t seem to mind at all.

So, if you’re driving through the area, take a trip through this recreation area and let me know what YOU think. 

Hurricane Iselle continues to weaken as it approaches the Hawaiian islands with estimated winds at the surface actually below Hurricane criteria at this time. Still, sustained winds of 70mph and rainfall of up to a foot on the Big Island are possible upon landfall. 
Behind Iselle, Hurricane Julio is producing 105mph winds and is expected to maintain for about another 24 hours before losing some intensity. Models indicate Julio will move north of Hawaii but a subtropical ridge well north of the islands could steer the storm onto a more southerly route. 
Hurricane Iselle and Hurricane Julio are two of the four hurricanes currently underway in the Pacific Ocean. 

Hurricane Iselle continues to weaken as it approaches the Hawaiian islands with estimated winds at the surface actually below Hurricane criteria at this time. Still, sustained winds of 70mph and rainfall of up to a foot on the Big Island are possible upon landfall. 

Behind Iselle, Hurricane Julio is producing 105mph winds and is expected to maintain for about another 24 hours before losing some intensity. Models indicate Julio will move north of Hawaii but a subtropical ridge well north of the islands could steer the storm onto a more southerly route. 

Hurricane Iselle and Hurricane Julio are two of the four hurricanes currently underway in the Pacific Ocean. 

Here is the official track for Hurricane Iselle which will be a Tropical Storm by the time it reaches the vicinity of the Hawaiian Islands and will actually remain south of land. But you wouldn’t know that by watching and reading what the media is offering, information-wise. I hope some day sensationalism and related ratings will not be associated and somehow we will consume accurate information about most everything. There will not be a devastating one-two punch on the islands. Hurricane Julio is the one to watch and even it now looks to be TS strength by the time it reaches the islands and will likely move north of them.
The official scoop: CPHC expects the outer winds of Iselle may reach the easternmost Hawaiian Islands early Thursday afternoon. Heavy rains may bring flash floods and mudslides as Iselle approaches. CPHC noted that large and dangerous swells from Iselle are expected to reach the main Hawaiian Islands today, while winds of tropical storm strength are possible on the Big Island Thursday, August 7. 

Here is the official track for Hurricane Iselle which will be a Tropical Storm by the time it reaches the vicinity of the Hawaiian Islands and will actually remain south of land. But you wouldn’t know that by watching and reading what the media is offering, information-wise. I hope some day sensationalism and related ratings will not be associated and somehow we will consume accurate information about most everything. There will not be a devastating one-two punch on the islands. Hurricane Julio is the one to watch and even it now looks to be TS strength by the time it reaches the islands and will likely move north of them.

The official scoop: CPHC expects the outer winds of Iselle may reach the easternmost Hawaiian Islands early Thursday afternoon. Heavy rains may bring flash floods and mudslides as Iselle approaches. CPHC noted that large and dangerous swells from Iselle are expected to reach the main Hawaiian Islands today, while winds of tropical storm strength are possible on the Big Island Thursday, August 7. 

The top image is a pretty wild look at the one-two punch for the Hawaiian Islands which will be coming soon to a television near you as media is already staging. The view is provided by WDT’s iMap Pro.
The second image is Tracks of tropical cyclones tracking near Hawaii from 1950-2013. (Data: NHC best track data). On average, four to five tropical cyclones occur in the central Pacific Ocean basin each year and 2/3 of those originate in the Eastern Pacific basin. 
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The top image is a pretty wild look at the one-two punch for the Hawaiian Islands which will be coming soon to a television near you as media is already staging. The view is provided by WDT’s iMap Pro.
The second image is Tracks of tropical cyclones tracking near Hawaii from 1950-2013. (Data: NHC best track data). On average, four to five tropical cyclones occur in the central Pacific Ocean basin each year and 2/3 of those originate in the Eastern Pacific basin. 
Zoom Info

The top image is a pretty wild look at the one-two punch for the Hawaiian Islands which will be coming soon to a television near you as media is already staging. The view is provided by WDT’s iMap Pro.

The second image is Tracks of tropical cyclones tracking near Hawaii from 1950-2013. (Data: NHC best track data). On average, four to five tropical cyclones occur in the central Pacific Ocean basin each year and 2/3 of those originate in the Eastern Pacific basin. 

Lots of Tropical weather to look at today! 
Starting with the newly upgraded Hurricane Bertha:Even though Bertha is very unorganized, it has a 998mb minimum central pressure and is producing maximum surface winds of 80mph. The storm is expected to maintain intensity for the next 24 hours after which time should turn toward the northeast and accelerate in the flow between a mid-tropospheric anticyclone over the southwestern Atlantic and a broad trough moving off the United States east coast. The main threat to the U.S. East Coast? Big waves…
Category 3 Hurricane Iselle has its targets set on the Hawaiian Islands but there isn’t a whole lot to be concerned about as it’ll be a Tropical Storm upon entering the vicinity Thurs/Fri with max winds around 60mph. Why? A mid-level high is forecast to develop and strengthen between Hawaii and California, forcing Iselle to turn west-northwestward and accelerate as it approaches and moves near the Hawaiian Islands. This greatly impedes favorable dynamics for maintenance of the storm.
Finally, Tropical Storm Julio is taking a very similar track as Iselle at this time but will soon change to a more westerly direction. This direction and timing will enable Julio to tap into more favorable conditions for development. Expect Hurricane status within 48 hours and 90mph winds at 96-120 hours.
Images above are provided by iMap Pro from Weather Decision Technologies. For more information about how you can tap into meteorological intelligence for your organization, visit: http://goo.gl/bMzi5O
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Lots of Tropical weather to look at today! 
Starting with the newly upgraded Hurricane Bertha:Even though Bertha is very unorganized, it has a 998mb minimum central pressure and is producing maximum surface winds of 80mph. The storm is expected to maintain intensity for the next 24 hours after which time should turn toward the northeast and accelerate in the flow between a mid-tropospheric anticyclone over the southwestern Atlantic and a broad trough moving off the United States east coast. The main threat to the U.S. East Coast? Big waves…
Category 3 Hurricane Iselle has its targets set on the Hawaiian Islands but there isn’t a whole lot to be concerned about as it’ll be a Tropical Storm upon entering the vicinity Thurs/Fri with max winds around 60mph. Why? A mid-level high is forecast to develop and strengthen between Hawaii and California, forcing Iselle to turn west-northwestward and accelerate as it approaches and moves near the Hawaiian Islands. This greatly impedes favorable dynamics for maintenance of the storm.
Finally, Tropical Storm Julio is taking a very similar track as Iselle at this time but will soon change to a more westerly direction. This direction and timing will enable Julio to tap into more favorable conditions for development. Expect Hurricane status within 48 hours and 90mph winds at 96-120 hours.
Images above are provided by iMap Pro from Weather Decision Technologies. For more information about how you can tap into meteorological intelligence for your organization, visit: http://goo.gl/bMzi5O
Zoom Info

Lots of Tropical weather to look at today! 

Starting with the newly upgraded Hurricane Bertha:
Even though Bertha is very unorganized, it has a 998mb minimum central pressure and is producing maximum surface winds of 80mph. The storm is expected to maintain intensity for the next 24 hours after which time should turn toward the northeast and accelerate in the flow between a mid-tropospheric anticyclone over the southwestern Atlantic and a broad trough moving off the United States east coast. The main threat to the U.S. East Coast? Big waves…

Category 3 Hurricane Iselle has its targets set on the Hawaiian Islands but there isn’t a whole lot to be concerned about as it’ll be a Tropical Storm upon entering the vicinity Thurs/Fri with max winds around 60mph. Why? A mid-level high is forecast to develop and strengthen between Hawaii and California, forcing Iselle to turn west-northwestward and accelerate as it approaches and moves near the Hawaiian Islands. This greatly impedes favorable dynamics for maintenance of the storm.

Finally, Tropical Storm Julio is taking a very similar track as Iselle at this time but will soon change to a more westerly direction. This direction and timing will enable Julio to tap into more favorable conditions for development. Expect Hurricane status within 48 hours and 90mph winds at 96-120 hours.

Images above are provided by iMap Pro from Weather Decision Technologies. For more information about how you can tap into meteorological intelligence for your organization, visit: http://goo.gl/bMzi5O

This is the the most asinine thing I have ever seen. Not only is there a such thing as High School fishing, it’s apparently worthy of televising.
There is nothing inexpensive about boat ownership. From maintenance, to fuel, to something to tow the silly thing with. Add in gear for competition-level fishing and then travel. Now a coach. Yes, HS fishing teams each have a coach on the boat with them.
Now I realize there are scholarship opportunities for those who fish collegiately and those fishermen have to come from somewhere but seriously, even fishing as a college sport is ludicrous. 

This is the the most asinine thing I have ever seen. Not only is there a such thing as High School fishing, it’s apparently worthy of televising.

There is nothing inexpensive about boat ownership. From maintenance, to fuel, to something to tow the silly thing with. Add in gear for competition-level fishing and then travel. Now a coach. Yes, HS fishing teams each have a coach on the boat with them.

Now I realize there are scholarship opportunities for those who fish collegiately and those fishermen have to come from somewhere but seriously, even fishing as a college sport is ludicrous. 

This picture is making its way around Twitter this afternoon. It’s being billed as the Revere, MA tornado that occurred earlier today. It is not.
This is a “wipernado”.

This picture is making its way around Twitter this afternoon. It’s being billed as the Revere, MA tornado that occurred earlier today. It is not.

This is a “wipernado”.

Since we’re on the subject of weather enthusiasts vs. meteorologists, I’d like point out my friend Danny Neal’s very popular facebook page. Danny is not a meteorologist and says so right on this page. He’s followed by 111,000 people because he produces interesting content that people want to consume. No hype, just information in an understandable format. I wonder if he’ll qualify for the weather source seal of approval? Doubt it.
But that’s not what I’m here to talk about. I want to talk about branding.
See, Danny is smart. He’s making himself into a brand; something most people cannot relate to or successfully pull off. I see people constantly produce high-end content but are rarely recognized for it. This is appropriate if one is being paid to do so but since the subject at hand is the weather space, I’ll venture to guess very few are.
So, unless you’re being paid for your content, stop posting it for the benefit and acclaim of other sources! Become a thought leader and gain the recognition you deserve among your peers, regardless the industry.

Since we’re on the subject of weather enthusiasts vs. meteorologists, I’d like point out my friend Danny Neal’s very popular facebook page. Danny is not a meteorologist and says so right on this page. He’s followed by 111,000 people because he produces interesting content that people want to consume. No hype, just information in an understandable format. I wonder if he’ll qualify for the weather source seal of approval? Doubt it.

But that’s not what I’m here to talk about. I want to talk about branding.

See, Danny is smart. He’s making himself into a brand; something most people cannot relate to or successfully pull off. I see people constantly produce high-end content but are rarely recognized for it. This is appropriate if one is being paid to do so but since the subject at hand is the weather space, I’ll venture to guess very few are.

So, unless you’re being paid for your content, stop posting it for the benefit and acclaim of other sources! Become a thought leader and gain the recognition you deserve among your peers, regardless the industry.

Steve Miller

Steve Miller